Business Development Strategy · Channel Partnerships · Go-To-Market Execution
ThaliaBMG helps creative-tech, consumer electronics, and SaaS companies drive revenue growth, expand reseller channels, and establish market dominance when navigating complex product ecosystems.
I work with leadership teams navigating high-stakes growth, financial restructuring, or market expansion—particularly in environments where competitive dynamics and global dependencies require both rigorous financial modeling and strategic execution.
What I Provide
Go-To-Market (GTM) & New Product Introductions (NPI) Translate global product strategies into precise, regional execution plans. I lead market readiness for new product launches, ensuring cross-functional alignment across sales, marketing, and operations to land with precision across every channel.
Channel Strategy & Reseller Partnerships Build and scale commercial partnerships and international distribution channels. I develop incentive programs, conduct regular quarterly business reviews (QBRs), and manage high-value reseller portfolios to drive meaningful attach rates at scale.
Financial Modeling & Business Case Development Build the financial architecture required for executive decision-making. I develop robust financial models, P&L forecasts, and ROI analyses to prove the business case for new critical initiatives and secure support amongst internal stakeholders and external partners.
Market Intelligence & Sell-Through Analysis Identify market whitespace through rigorous cross-retailer analysis. I translate complex data—including sell-through trends, consumer behavior, and competitive dynamics—into actionable retail and positioning strategies.
Strategic Restructuring & Executive Operations Support organizations through periods of intense financial transition or structural change. I provide the steady executive leadership required to stabilize core business models, align teams around shared revenue goals, and build scalable performance reporting frameworks.
Who I Work With
I am most effective with organizations facing one or more of these challenges:
- Expanding Retail & Channel Footprints — Companies needing to scale their reseller networks and drive multi-region product adoption.
- Complex New Product Introductions (NPI) — Teams bringing hardware or software products to market that require precise timing, ranging, and positioning plans.
- Financial Restructuring or Transition — Companies navigating funding events, structural changes, or shifts in commercial direction that require immediate operational stabilization.
- Data-Driven Growth — Organizations that need to turn fragmented market data and competitive signals into clear, revenue-generating business strategies.
How I Work
I operate as a strategic extension of your leadership team. That means:
- Strategic Interface — I act as the critical bridge between regional markets and worldwide business teams.
- Hands-on Execution — I don’t just deliver recommendations; I build the financial models, synthesize the performance narratives, and align the cross-functional teams to execute.
- Calm under pressure — I bring strategic rigor and steady judgment to fast-moving, highly ambiguous environments.
Most engagements begin with a discovery phase to analyze your current sell-through trends, channel health, and financial models. From there, we design an engagement that fits your needs—whether that’s spearheading a major product launch, restructuring your channel strategy, or providing interim business development leadership.Most engagements begin with 2-4 weeks of discovery to understand your operating model, identify gaps, and establish priorities. From there, we design an engagement that fits your needs—whether that’s ongoing program leadership, targeted operational buildout, or interim support during a critical transition.
Ready to talk?
helen.georges@thaliabmg.com
647-205-3352