ThaliaBMG

Channel Strategy · Operations & Process Engineering · Program Execution

ThaliaBMG helps enterprise tech, pro-audio, and consumer hardware companies streamline operational workflows, expand route-to-market channels, and execute complex go-to-market strategies.

I operate at the intersection of strategic planning and ground-level execution—helping leadership teams modernize internal processes, manage cross-functional product launches, and scale reseller distribution networks. My focus is on eliminating operational friction and turning high-level business goals into repeatable, scalable workflows.

With over 30 years of hands-on leadership across regional and global markets, I bring deep operational authority, cross-functional diplomacy, and proven agility in dynamic business environments. I work directly with executive teams and channel partners to ensure strategy lands with operational precision across every route-to-market.

What I Do

Channel Strategy & Route-to-Market Operations

Steer cross-functional program lifecycles—aligning engineering, product management, sales, and retail partners around unified launch roadmaps.

Go-To-Market (GTM) & New Product Introductions (NPI)

Translate global product strategies into retailer-specific timing, ranging, and positioning plans that ensure seamless launch execution.

Operations & Digital Workflow Engineering

Implement modern Agile project tracking systems, standardize cross-departmental delivery, and automate key operational processes to increase throughput and team accountability.

Business Transformation & Executive Operations

Provide steady leadership through corporate transitions, structural realignments, and complex program rollouts—unifying cross-functional stakeholders without relying on formal authority.


Background & Track Record

  • Principal Operations & Project Consultant | ThaliaBMG — Advising media, technology, and creative clients on digital workflow standardization, Agile framework implementation, and program delivery.
  • Project & Business Director / Sales & Marketing Director | WaveDNA — Directed cross-functional product release lifecycles and managed international reseller distribution networks across North America, Europe, and Asia.
  • Partner Account Manager & Merchandising Specialist | Avid Technology — Managed Canadian enterprise partner accounts and managed nationwide interactive demo display networks across major retail routes.

Approach

I focus on operational elegance and commercial impact—reducing complexity, aligning cross-functional teams, and turning strategy into flawless execution.


Let’s talk

📬 helen.georges@thaliabmg.com