Helen Georgopoulos
Helen Georgopoulos
Competitive Intelligence | Product Marketing | Program Leadership
I translate market signals, customer insight, and product complexity into clear positioning and actionable decisions.
My work sits at the intersection of product, marketing, and customer experience—where understanding why products succeed or fail is as important as how they are built. I specialize in synthesizing fragmented inputs—competitive dynamics, user feedback, and product behavior—into insight that supports go-to-market strategy, sales enablement, and product direction.
At WaveDNA, a generative music technology company, I led product marketing and cross-functional execution across R&D, engineering, and commercial teams. I developed positioning frameworks, supported global product launches, and worked closely with customers and partners to understand adoption patterns, competitive pressures, and market opportunities. My role required constant interpretation of both customer sentiment and competitive context to refine messaging, improve onboarding, and inform product evolution.
Earlier in my career at Avid Technology, I worked within the Media & Entertainment ecosystem supporting product positioning, partner engagement, and market-facing initiatives across professional audio and video products.
Today, through ThaliaBMG, I work with creative and digital product companies to clarify positioning, strengthen go-to-market strategy, and bring structure to how insight is generated and applied across teams.
I’m particularly interested in roles that sit at the intersection of competitive intelligence, product marketing, and customer insight—where analysis directly informs decisions and outcomes.